Media Awareness Project (MAP), Inc.

Media Awareness Project (MAP), Inc.

Donations page at Guidestar/Helping.org donation portal

See also DrugSense entry.

http://www.mapinc.org/drugnews/ doesn't have a Donate link. This is the main page I use, and it has what looks like a complete navbar, but why is its navbar totally different than that of each article page? [list all navbar links on this page vs. an article page like http://www.mapinc.org/drugnews/v00/n1717/a02.html?397 and evaluate why the navbars are styled different with different links]

Design notes:

http://www.guidestar.org/aol/search/report/effective.adp?ein=77-0440900&org_name=Media%20Awareness%20Project -- bad URL: "on any subject. http://www.mapinc.org/drugnews.org "

Analysis Checklist

Is this org a 501(c)3 nonprofit?
dIs this org listed at Guidestar.org donation portal? URL:
Is this org listed properly at Guidestar.org donation portal?
Visibility of donation link on home page:
Wording of donation link on home page:
Ease of finding donation page:
Do all main or popular pages of site have a link to the Donation page?
Do typical site pages have highly visible link to Donations page?
Information about tax deduction provided at page?
Is the organization listed in the charities coordination sites?
Is there an online form to send electronically?
Is the online form secure?
Does the online form state whether it is secure?
Does the Donations page invite multiple donations?
Does the page tell about how to donate, separately from "joining" as a "member"?
Does the page show a street address to send donations to?
Does the page show an email address for donations communication?
Is the email address dedicated, such as donations@smith.com or contribute@smith.com?
Does the page show a phone number for donations communication?
Does the page explain why sending money is taking potent action?
Does the page have a link to the organization's financial reports?
Does the page URL contain "contribute" or "donat"?
Does the page have clear injunctions or instructions about what to do to send a donation?
Is the solicitation for help stronly hyperlinked with the explanation of how to send money?
Does the page explain what your money will accomplish?
Does the page enable monthly payments?
Is the donation information laid out clearly in a skimable way?
Does the page have a FAQ to answer all possible questions that are potential microbarriers preventing donating?
Is it possible to do a very quick spontaneous contribution?
Does the page tell about banksite autobillpay?
Does the organization solicit at newsgroups, providing the donation page URL?
Does the page have a compelling, strong solicitation?
Does the page explain why to contribute to this organization rather than other specific organizations?
Does the page say that nonmembers are eligible for membership and bonuses after contributing a cumulative amount?
Other comments on design issues for maximizing donations: