Kubby Defense Fund

Emergency legal money needed immed. mid-Dec. 2000 - landmark California Prop. 215 case affects reform, highest profile, needs money for research materials etc.

Donations page for Steve Kubby
Kubby Defense Fund
Monarch Bay Plaza, Box 375
Dana Point, CA 92629-3424
steve@kubby.org

Evaluation of effectiveness of this donation page: A good site to analyze; this site doesn't have time for any "join/membership" nonsense; the trials are concentrated in time. The page originally had a poor URL, 00-email.html, should have donation.htm or defensefund.htm. Steve took my advice right away and made several improvements to form an explicit Donations page and specific links to the page. He also added the compelling instruction, "Please Send Your Contribution to:" before the address. I am sending a contribution, as I do after webmasters improve their donation design.

should have instructions for online donation via bank site billpay.

Donation page should spell it out absolutely clearly: send money to this address.

Analysis Checklist

Is this org a 501(c)3 nonprofit?
dIs this org listed at Guidestar.org donation portal? URL:
Is this org listed properly at Guidestar.org donation portal?
Visibility of donation link on home page:
Wording of donation link on home page:
Ease of finding donation page:
Do all main or popular pages of site have a link to the Donation page?
Do typical site pages have highly visible link to Donations page?
Information about tax deduction provided at page?
Is the organization listed in the charities coordination sites?
Is there an online form to send electronically?
Is the online form secure?
Does the online form state whether it is secure?
Does the Donations page invite multiple donations?
Does the page tell about how to donate, separately from "joining" as a "member"?
Does the page show a street address to send donations to?
Does the page show an email address for donations communication?
Is the email address dedicated, such as donations@smith.com or contribute@smith.com?
Does the page show a phone number for donations communication?
Does the page explain why sending money is taking potent action?
Does the page have a link to the organization's financial reports?
Does the page URL contain "contribute" or "donat"?
Does the page have clear injunctions or instructions about what to do to send a donation?
Is the solicitation for help stronly hyperlinked with the explanation of how to send money?
Does the page explain what your money will accomplish?
Does the page enable monthly payments?
Is the donation information laid out clearly in a skimable way?
Does the page have a FAQ to answer all possible questions that are potential microbarriers preventing donating?
Is it possible to do a very quick spontaneous contribution?
Does the page tell about banksite autobillpay?
Does the organization solicit at newsgroups, providing the donation page URL?
Does the page have a compelling, strong solicitation?
Does the page explain why to contribute to this organization rather than other specific organizations?
Does the page say that nonmembers are eligible for membership and bonuses after contributing a cumulative amount?
Other comments on design issues for maximizing donations: